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Updated Dal community resources: Â鶹´«Ã½ Prospectus and Message Book

Posted by Communications, Marketing & Creative Services on December 6, 2023 in General Announcements

It may not be the New Year quite yet, but why wait until 2024 for something new? Â鶹´«Ã½ Communications, Marketing and Creative Services (CMC) recently completed fresh updates to two key documents which are now available to the university community.

Prospectus


°Õ³ó±ðÌý is an external-facing document (available digitally and in printed form) that offers easily scannable information that demonstrates and highlights key attributes and information about Â鶹´«Ã½. This document is updated annually and is intended for a multi-stakeholder lens. 

Looking to take the Â鶹´«Ã½Â Prospectus with you to your next conference? Email dalbrand@dal.ca to request printed copies.

Message Book


The is a communications tool designed to help tell a consistent Â鶹´«Ã½ story across our integrated system of communications and marketing channels, ensuring both accuracy and alignment with overall university strategy. In concert with the university’s brand positioning, the Message Book articulates key themes, messages and proof points to help us consistently reinforce our institutional story, bringing our work to a wide range of audiences.  

Updated fully once per year,  in both text and PDF format.

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