麻豆传媒

Learn the basics of web writing by understanding how most of us read online compared to how we read in print. In this two-hour seminar, Lisa Holmes or Matt Semansky (Communications & Marketing / Web Team) will share insights from their work on the Dal website and training they received with international usability experts Nielsen Norman Group.

This session will enable you to:
- Recognize how web users think and behave
- Understand the significance of reading and scanning patterns
- Consider the physical limitations of onscreen reading
- Apply best practices for web writing
- Avoid common web writing mistakes, such as the "wall of text"|- Create better and more engaging web content

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