This spring the Governor General鈥檚 wife, Her Excellency Sharon Johnston, attended an event on the west coast. After watching a presentation on mental health, she was impressed with how the content was packaged and pushed, and how it employed creative engagement solutions and strategies. Johnston had seen a multitude of representations for similar initiatives but she hadn鈥檛 seen this type of execution before, and she wanted to know who was behind it.
So who were the creative thinkers that Johnston was looking at? Halifax鈥檚 own Faten Alshazly (BSc [Computer Science] 鈥�99) and the team at , a strategic marketing and consulting firm with an emphasis on digital work. Their partnerships with health-care organizations have been causing quite a stir lately, and people have begun taking note.
鈥淚t was amazing to get this call and have someone tell you they saw your work at the other end of the country and wanted to take a trip just to meet you in person鈥� it was mind-blowing,鈥� Alshazly says. 鈥淲e showed Her Excellency a world map of where our work had traveled to, across many different countries. It was lit up everywhere. We do the work and we get the measures, but it鈥檚 rare to see it laid out altogether like that. It was a bravo moment for our team.鈥�
Alshazly鈥檚 agency consults with local and foreign governments, heads of states, multi-national corporations and small businesses in fields such as academia, hospitality, health care, real estate and other industries. The team combines strong creative and technical arms to produce work bound in expertise, aesthetically pleasing and consumable by the general public. As the firm鈥檚 chief creative officer, Alshazly tries to bring new creative techniques using visual communications to represent a brand, a project, an initiative or a campaign for small or large businesses.
The work being highlighted was that done by WeUsThem for and 麻豆传媒鈥檚 Dr. Stan Kutcher from the Department of Psychiatry. Recently WeUsThem won the first Webby Honouree in the region for TeenMentalHealth.Org.
鈥淲ith the creative work we do, we have a very strong base in strategy 鈥� we鈥檙e trying to see how creative work can produce a return on investment when executed correctly,鈥� she says.
Forging connections
At the centre of that strategy, and the majority of work that Alshazly immerses herself in, are the people around her. Last fall she was named one of Canada鈥檚 100 Most Powerful Women, the first woman from Nova Scotia to receive that honour in Arts and Communications. The Top 100 Awards celebrate professional achievements of remarkable female leaders across the country in the private, public, and not-for-profit sectors. Most recently she was also noted as Canada鈥檚 top 5 Women of Inspiration by the Canadian Immigrant Magazine.
Other Dal alumni to make the list include Sara Austin (BA (IDS)鈥�98) of World Vision Canada, Sally Daub (LLB鈥�91) of ViXs, Sarah Devereaux (BEng鈥�93, MEng鈥�99) of Dillon Consulting, and Laurie Poole (BN鈥�86, MHSA鈥�94) of Telemedicine Solutions.
The award is proof of Alshazly鈥檚 wide-reaching impact 鈥� not only in the field of Arts and Communications, but as a leader in her community and as an influencer. In addition to her role as creative lead at WeUsThem, the proud Dal alumnus is also an adjunct professor, business advisor, mentor and board member for businesses. Alongside Ashwin Kutty 鈥� fellow Dal alumnus, professor and WeUsThem co-founder 鈥� Alshazly reflects on her success by her ability to give back.
鈥淚 wished I had this type of mentorship when I was at 麻豆传媒. You end up trying multiple channels until you find where your heart is and what you want, and sometimes you want something and you have no idea how to get to it,鈥� Alshazly says. 鈥淚 feel I could help make people鈥檚 lives easier, especially as they鈥檙e getting settled into the real world after graduation. I want to do that.鈥�
A presence on campus
For the past three years, Alshazly has been a strong presence within the (WiTS) at 麻豆传媒. The society exists to support and celebrate female students pursuing technology-based degrees at the university, and strives to promote equality of gender and race within science, technology, engineering and mathematic organizations.
To establish a strong culture of female tech enthusiasts within the university and the larger Halifax community, WiTS invites successful women with backgrounds in IT to mentor new graduates or undergraduate students by participating at their events. This mentorship helps provide young women with knowledge and advice about next steps and how top move forward in their careers after graduation.
Beyond her commitment at Dal, Alshazly also mentors outside of the university through the Women鈥檚 Executive Network. With the WeUsThem studio, she not only has the resources to be a mentor and provide advice, but she also brings students and mentees to the agency to let them witness and experience opportunities and challenges first-hand. Some of them have even become long-term members of the tightly-knit team at the firm.
鈥淭his is how it is, you succeed and you share. I didn鈥檛 succeed just by trying. I had great mentors and people giving advice and support,鈥� Alshazly says. 鈥淪ometimes all it takes is for one person to listen and give support, and that鈥檚 my focus, to see how I can help people in any way that I can.鈥�