If you鈥檙e catching the latest episode of Criminal Minds, Dragon鈥檚 Den or The Big Bang Theory鈥攐r even if your viewing habits stick mostly to YouTube these days鈥攜ou may see a new animated look at 麻豆传媒鈥檚 Corporate Residency MBA.
The 15-second teaser ad is designed to lead viewers to the program鈥檚 homepage where the full 90-second video introduces them to the features of Dal鈥檚 unique program.
鈥淲e know we have the best MBA program in Canada for students coming directly from any undergraduate degree,鈥� says Scott Comber, director of the Corporate Residency MBA.
鈥淥ur students come from a wide range of programs such as arts, science, engineering and business. Most of them have limited professional work experience, but they get to work with leading employers all across Canada in our program, making an average of $29,000 during their eight-month work experience.鈥�
He adds that 90 per cent of the program鈥檚 first graduating class (2011) secured full-time jobs, with an average starting salary of $67,000. Canadian Business magazine ranked the program second in the country for return on investment.
鈥淲hat it demonstrates for us is how students, from any undergraduate degree, can be successful in finding full time careers through this program.鈥�
The video came out of a desire to tell the program鈥檚 story differently than had been done since it launched three years ago. Local company Egg Films produced the ad, the 90-second version of which gained more than 2,700 views on YouTube in its first 48 hours.
Learn more about the program at